Forget 50 Cent. Cleveland's got 23 Cent.

Illustrating the downside of having independent franchisees, Papa John's Pizza is doing a make-good in the Cleveland area after a Washington D.C. area franchisee decided to pay to plunk the Papa John's logo on T-shirts given out at the final game of the Cleveland Cavaliers-Washington Wizards game. The shirts said "Crybaby" with the number 23 below, in reference to Wizards player Brendan Haywood calling lebron james (#23 in your program) a crybaby during the series when James complained that the Wizards were roughing him up.

Of course Papa John's has plenty of stores in the Cleveland area, too, and some fans were a little miffed that Papa John's was taking sides against their man.

To try to clear up the bungle, Papa John's is offering 23-cent large pizzas at its Cleveland-area stores this Thursday.

So I'm thinking Lebron has another nickname to add to his stable of names - 23 Cent.