Isn't it interesting how the same basic thing can have so many price points?

This weekend my wife & I went to a local bike shop and got her a Specialized brand bike that cost roughly $350. Bikes aren't so cheap anymore, so that seemed like an OK price for what seems to be a good bike.

My wife wanted to grab a helmet, too, so she took one she liked and headed toward the register. Thankfully she looked down at the price before it was pointed out to her by the ringing register-$175! My wife just figured, "Eh, how much could a helmet cost?" She put the helmet back and went to Target and got one for $15 or $20.

This is no rip on over-priced bike helmets. It was just one of those moments where you realize that things can have so many different prices and you need to think about where you want to put your money. A serious biker probably grabs that $175 helmet and checks out the light weight, the ventilation, the radio-controlled straps (just kidding on that one) and thinks, "This is what I need."

My wife, on the other hand, just wants some padding between her and the ground, hoping her helmet will never actually have the chance to perform its intended function.