American Express Is America’s Favorite Credit Card
For the fourth consecutive year American Express is the credit card issuer first chosen by most Americans.
AmEx got a customer satisfaction rating of 769 out of a possible 1,000. This is 55 points higher than the average for the credit card industry based on a survey done by J. D. Power and Associates last March and April.
Customers are now more keenly aware of the benefits and rewards of having an Amex card. Other issuers might offer similar rewards, but AmEx is good at using aggressive marketing and communication to let their clients know about their services.
Discover Card is the second highest rated credit card, getting a score of 757. Customers are pleased about its customer service department and its web site. U.S. Bank followed at third because customers noticed the fewer changes to terms and smaller interest rate increases.
HSBC, Citibank and Capital One got the lowest ratings this year, with scores of 686, 692 and 699, respectively. These cards are at the bottom because customers know about the higher fees associated with them. Customers also complained about poor communication when dealing with these card issuers.
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